A Strategic Makeover, Smart Marketing, and a $305K Over-Ask Win at 431 Wellesley Avenue
How experience, trust, and preparation led to an exceptional result in a shifting market
At 431 Wellesley Avenue, everything aligned — from the upgrades to the timing, from the pricing
strategy to the presentation.
It wasn’t luck; it was the result of thoughtful planning, expert execution, and strong client-agent
collaboration.
In a market where similar properties were sitting without traction, 431 Wellesley Avenue stood out
— ultimately receiving three offers and selling for $305,000 over the $3.695M asking price.
Trust + Strategy = Success
My clients at 431 Wellesley Avenue were open and trusting from the start — even when my
recommended design vision didn’t quite match their personal style. They gave me full creative
freedom, knowing that the goal was to position the home in a way that would yield the highest return.
We began with a comprehensive walk-through, where I provided a market analysis and a clear plan:
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As-is value
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Recommended improvements with projected costs
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Post-upgrade market potential
This helped us move forward with confidence and a shared vision.
A Fresh, Market-Ready Look
To elevate 431 Wellesley Avenue, I led a series of targeted upgrades:
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A remodeled main floor bathroom
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Full interior painting, including custom-colored kitchen cabinets
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New countertops, refinished hardwood floors, and new bedroom carpeting
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Updated lighting, hardware, and thoughtful design touches throughout
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Exterior paint, deck stain, fresh landscaping, irrigation repair, and more
Thanks to my trusted team of professionals, we were able to complete everything on a tight
timeline— and give 431 Wellesley Avenue the bright, move-in-ready look that today’s buyers
are seeking.
Beautifully Staged + Carefully Captured
I partnered with a high-end luxury stager who brought the home’s full potential to life. From there,
I worked closely with my photographers and to capture the best light, angles, and mood — inside
and out and from the air.
The lead image? A stunning drone shot showcasing the home’s expansiveness and privacy including
the fully fenced and lush back garden— the perfect introduction to 431 Wellesley Avenue.
The response was immediate:
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Over 50 people through the first open house
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8,000+ views and saves on Zillow
Strong engagement across social media and my own network.
Pricing That Cuts Through the Noise
Pricing in this market isn’t just about comps — it’s about context. While a nearby home sold below
value during the January lull and another lingered with no activity for 2.5 months, I knew that 431
Wellesley Avenue could command stronger interest.
By carefully analyzing what had sold, what hadn’t, and what was about to hit the market — as well as
considering the striking differences that 431 Wellesley offered, we landed on a price point that would
draw buyers in without leaving money on the table.
A Well-Timed Offer Deadline
I always host my own open houses and showings and once I saw the interest in 431 Wellesley
Avenue, I felt confident setting a deadline for best and final offers. It’s not a strategy I use lightly,
especially in a market where urgency can backfire — but in this case, it was the right move.
We received three strong, all-cash offers and we secured a winning offer $305,000 over asking.
What my client has to say about me:
"We knew from the beginning that we wanted to work with Sharon on the sale of our home, as we
remembered her from 12 years prior when she represented the sellers who sold it to us! Few agents
can be personally supportive as well as extremely competent and effective. Sharon Kramlich is one
of those rare birds. She skillfully guided us through a multi step renovation process, planned out
every step, estimated costs, connected us with contractors and oversaw the entire process giving
not only encouragement when needed but also decision making help.
She expertly navigated the stressors that come along with selling a home and even when things
came up during escrow - she advocated on our behalf and we got the deal done! Sharon has
decades of experience which make her a top negotiator, an expert in the Marin market and
someone who knows exactly what she's doing. Somehow, she manages to maintain a smile
and a gentle demeanor even when setting firm boundaries. She is a woman of high integrity
and attention to detail, was always responsive when we reached out for help and at the end
of the day she sold our house for 10% above asking - what more could you want?
We've purchased and sold many homes in our lives, Sharon is hands down the best agent
we've ever worked with, I wish we could take her with us wherever we move!"
The Takeaway
The sale of 431 Wellesley Avenue is a great example of what happens when trust, strategy, and
thoughtfulexecution all work together. From the design choices to the marketing rollout, every
detail mattered— and the end result exceeded expectations.
If you’re thinking about selling and want a strategic partner to guide you every step of the way,
let’s connect. I’d love to help create a success story like 431 Wellesley Avenue for you.
